Schedule

Revenue is fun. Profit is what keeps the lights on. In this session, we’ll walk through a real shop case study and break down where the money is actually made, where it’s lost, and the decisions that move the needle. We’ll talk pricing, products, labor, and the difference between being busy and being profitable.

Hear directly from real customers on what makes them choose a shop, what keeps them coming back, and what creates frustration along the way. This moderated conversation focuses on how decorators can better serve, communicate with, and retain their clients through real-world insight and honest feedback.

Webstores are one of the most powerful tools decorators can use to simplify ordering and unlock scalable sales. Learn how successful shops use them to serve teams, schools, and organizations more efficiently. 

AI is more than a design tool. This session explores how decorators can use AI to streamline everyday business operations including marketing, analytics, communication, and decision-making. 

Your business generates more data than you think. Learn how to turn everyday information into actionable insights that help improve operations, guide strategy, and drive better results. 

Strong community relationships can be one of a shop’s greatest advantages. This session explores how decorators can build trust locally, support organizations, and turn community involvement into lasting business growth. 

Running a shop takes more than equipment and ink. This session highlights tools, organizations, and industry resources that decorators can leverage to improve operations, stay informed, and continue learning. 

Building a shop isn’t a straight line. It’s long hours, hard decisions, mistakes, risk, and a lot of problem solving. In this session, the owners of Relentless Merch will share the real story behind their growth, the obstacles they faced, and what it actually takes to build something from the ground up and keep pushing forward when things get hard.

A panel discussion on customer experience, professionalism, communication, and the real reasons customers choose one shop over another. 

A panel about understanding that not every order, customer, or opportunity is worth taking. Shops often say yes to everything early on, but growth and profitability often come from learning when to say no. 

This session walks decorators through the full DTF journey, from understanding the technology to using it as a profitable part of your business. Learn practical tips for artwork, quality control, and avoiding common pitfalls along the way. 

Combining multiple decoration methods can elevate both design and perceived value. This session explores how decorators can effectively integrate techniques like screen print, embroidery, transfers, and specialty finishes into cohesive products. 

Live printing events create memorable experiences while showcasing the power of decoration. This session explores how shops can execute successful live activations that engage audiences and build stronger brand connections. 

Strong sales start with understanding the customer. This session explores how empathy, clear communication, and thoughtful guidance can build trust and create stronger, long-term client relationships. 

Most marketing gets ignored. The businesses that grow are the ones that learn how to stand out and stay consistent. In this session, Ryan Snaadt will break down how to use video, content, and storytelling to get attention, build trust, and create marketing that people actually pay attention to.

Decorators often have access to a captive audience. This session explores how shops can expand beyond apparel by introducing promotional products that increase order value and strengthen client relationships.